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Boutique Development Studio

SquadUp Labs

Focusing on early-stage innovation — how a Boston development studio scaled engineering with a nearshore hub built in days, not months.

SquadUp Labs product mockup
About the companySquadUp Labs logo

SquadUp Labs is a Boston-based development studio that partners with early-stage startups and growth-phase companies to design and build scalable digital products. They specialize in full-stack development, technical thought partnership, and deep platform integrations across AWS, Shopify, Stripe and HubSpot.

01 — The Challenge

Referral hiring stopped scaling.

SquadUp Labs saw early success hiring a UX/UI designer from Uruguay — drawn by the region's talent, cultural fit and cost-effectiveness. But as the company scaled, referral-based hiring became unsustainable and time-consuming for tech leads. Founder Eric Carlstrom turned to a strategic partner to streamline recruitment, ensure quality, and support fast, scalable growth.

01

Limits of Referral Hiring

Referral-based hiring hit a ceiling, making it impossible to scale efficiently.

02

Operational Strain

In-house recruitment overburdened tech leads and consumed valuable billable hours.

03

Cost Efficiency

They needed a strategy to optimize the efficiency of their workforce budget.

02 — The Process

A structured Nearshore Staff Augmentation strategy.

Frictionless from day one — a consultative call, quick documentation, and a 5-click onboarding into our proprietary platform. We defined four pillars to power SquadUp Labs' nearshore strategy.

  1. Step 01

    AI-Driven Sourcing

    Proprietary models surface candidates from a continuously refreshed LATAM talent pool.

  2. Step 02

    AI + Human CV Screening

    Two-layer screening filters signal from noise before a single interview is scheduled.

  3. Step 03

    Technical Interview

    Senior engineers run deep technical sessions calibrated to the role's real stack.

  4. Step 04

    Async Technical Assessments

    Hands-on take-homes prove craft without burning the client's calendar.

03 — The Results

Vetted candidates in days. Hires in weeks.

SquadUp Labs received 3 to 5 vetted candidates per role through our proprietary platform, complete with data-driven insight dashboards to support faster, smarter hiring decisions. Highly targeted selections led to quality hires, boosting cost-efficiency by 34%.

5.6 days
Avg. Time-to-Fill
2,137
Pre-vetted Candidates
34%
Cost-Efficiency Improvement

Key placements

  • Lead Engineer
    filled in 8 days
  • QA Analyst
    filled in 5 days
  • Fullstack Engineer
    filled in 4 days
"They are very startup-friendly and flexible, and able to under-promise and over-deliver."
Eric Carlstrom
Founder, SquadUp Labs

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